Students encouraged to get on the buses - 21/12/07
Pssst! and Arriva have joined forces to encourage students and revelers to think more about their personal safety.
Pssst! be alcohol aware and Arriva have joined forces to encourage students and other revellers to consider their personal safety whilst planning a night out by “getting on the buses.”
In particular, the joint campaign highlights Arriva’s N86 night bus service, which operates every night between Paradise Street, Smithdown Road, Penny Lane and
The popular service is aimed primarily at students and it is hoped will encourage them to plan their route home more carefully, by providing them with an inexpensive alternative to taxis.
Gideon Ben-Tovim, Chair of Liverpool PCT: “As well as considering the potential health consequences of consuming too much alcohol we would like students to think about their personal safety and well-being as well.
“All too often we see the devastating effects that alcohol has on an individual as well as their families and often this is completely avoidable. We urge students to plan how they will get home when they’re planning their night out.”
Nick Gordon, Marketing Manager for Arriva North West and Wales, said: “The N86 is the city’s only 24 hour bus service, which means it offers a safe and reliable way for students and other city visitors to get home, seven nights a week. On Fridays and Saturdays, they can also take advantage of Arriva’s extensive weekend night bus network, which covers most parts of the city.
“We are confident that the joint campaign will make students more aware of the dangers of drinking too much alcohol, while also making them consider their personal safety when planning their homeward journey.”
The N86 service is being promoted through Liverpool PCT’s Pssst! be alcohol aware campaign. Leaflets are currently being handed out at Pssst!’s chill out cabin, which is touring the city centre on weekday nights, to promote health and personal safety messages as well as providing students with a positive alternative to drinking too much alcohol.